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Dare Night — Distribution Sprint · Jul 19–31, 2026

Hormozi-based. The studio's live constraint is Distribution — Dare Night passes the Experience Test but almost no one has seen it (~30 legacy installs, 1 of 5 stands placed). This sprint manufactures volume of first-touches in the channels that fit our canon. The how-to for the venue ask lives in venue-pitch.md — this is the week-plan around it.

0. The reframe (Hormozi's first principle)

"You don't have a product problem. You have a volume problem."

The app is ready. The only variable is how many people you put it in front of. Everything below serves one number: qualified first-touches. Stop polishing; start exposing.

1. The offer — don't touch it, it's already Grand Slam

Hormozi's Value Equation: Value = (Dream Outcome × Perceived Likelihood) ÷ (Time Delay × Effort). Make the ask a no-brainer by maxing the top and zeroing the bottom.

To the venue: a livelier common room → longer dwell → more bar spend. Zero cost, zero effort, zero risk, you set it up. (Already nailed in venue-pitch.md.) High dream outcome, ~0 effort → easy yes.
To the player: a genuinely fun night with friends — free, instant, no signup, no download.

The offer is Grand-Slam. The gap is purely distribution volume. Resist the urge to "improve the product" this week — that's hiding from the real work.

2. The channels — Hormozi's Core Four, filtered through canon

Core Four = warm outreach · content · cold outreach · paid ads. Our marketing is [LOCKED] TikTok-first + product-led virality + owned email list, and "No ads, ever" is structural. So paid ads are off-strategy this sprint (against the product-led bet, and brutal unit economics on a free/$2.99 game). Reallocate that energy into the three that fit — in Hormozi's own order:

Cold outreach = venue placement — the PRIMARY lever. Walk into social hostels/bars, run venue-pitch.md, leave a stand. This is where the volume is. Place all 5, make more.
Warm outreach. People you already meet — travelers, hostel staff, the ~30 legacy players, friends. Hormozi's move: don't pitch — ask who they know. "Know anyone who runs a hostel or a backpacker bar?" Plus: get them playing and sharing tonight.
Content (one-to-many, TikTok-first). The app is built to produce the clip. Post gameplay moments + the no-QR story cards. Give-give-give (pure entertainment) before any ask.

3. The daily engine (Rule of 100, adapted to a solo founder on the ground)

Hormozi's Rule of 100: do 100 units of one primary action every day. You're one person and moving, so commit to a daily floor you actually hit every day — consistency beats heroics:

Daily floor	Channel	Why
3 venue touches (pitch · drop · check-back)	cold	~40 touches over the sprint
1 post / 100 min of content	content	TikTok-first; the app makes the clip
Play 1 session with a new group	warm+loop	you ARE the demo — 4–8 first-touches each
3 "who do you know…" asks	warm	referrals compound; no pitch, just the question

Hit the floor every day. The number is the point — miss the polish, not the reps.

4. The viral loop — make sharing inevitable (product-led, not manipulative)

Every session already carries the loops; your only job is to trigger them at the peak, never at the door:

The /card QR on the stand — the measurable first-touch.
The in-room "everyone scan to join" QR at the post-reveal high — one host → eight.
The share card (now split: cards made vs sent — watch the send-through, dn-v40).
Big-screen mode on a common-room TV — a room-sized demo.

Run the fun first; let the ask ride the high.

5. The plan — three waves over 13 days

Wave 1 · Jul 19–22 — Place & seed. Get all 5 stands out (4 remaining) + make more; hit the densest backpacker venues first. Start the content cadence. Jul 22: ship the #3 peak-CTA fix so the app itself leads with spread (share/acquire), premium second — the product joins the distribution effort.
Wave 2 · Jul 23–27 — Amplify & measure. Keep placing; run a big-screen night; post daily. Jul 24: venue push. Jul 27: pull the first /card-scan + opens read — keep the venues that scan, move the dead cards.
Wave 3 · Jul 28–31 — Double down (More · Better · New). More of what scanned; better pitch and placement from the data; try one New angle (a bar, a new neighborhood, a hosted event night). Jul 31: sprint review against the scoreboard.

(App-side supports already on the dashboard calendar: #3 peak CTA Jul 22 · venue placement Jul 24 · first analytics read Jul 27.)

6. The scoreboard — measure on the live dashboard (goals, not claims)

Signal	Where	Baseline	Sprint goal
/card scans	Cloudflare / dashboard	~0	>0 and rising, per venue
Stands placed	field log	1 of 5	~10 placed (place 4 + make more)
Opens (card vs organic)	Analytics Engine	~4	climbing, with a real `card` share
Installs	Play / PWA	reset to 0	count what the stands drive
Sent shares	Analytics Engine	0 (new)	send-through rate takes shape

Weekly question: which venues actually scan? That's your keeper list — and the case study for the next pitch. (Pitch → place → measure → do more of what works.)

7. The one rule

When in doubt, add volume — one more venue, one more post, one more group. The product's ready; the only lever is exposure. Do the daily floor every day, and let the scoreboard tell you where to lean.

Frameworks: Alex Hormozi, $100M Leads — the Core Four, the Rule of 100, Give-Give-Give-Ask, and the Value Equation. Adapted to canon (paid ads out; TikTok-first + product-led virality in) and to Dare Night's real channel (traveler venues). Companion: venue-pitch.md.